MEGHNA CHAKRABARTI: Paris, New York, Los Angeles, and now Soul South Korea. Sue Greene and Herra Namhie, co-founders of the L.A.-based online K-beauty store Ohlolly. Michelle Cho, assistant professor of East Asian Popular Cultures at the University of Toronto. Author of the new book “ Flawless: Lessons in Looks and Culture from the K-Beauty Capital." GuestsĮlise Hu, correspondent and host-at-large for NPR. Today, On Point: The K-beauty industry, consumerism and the pursuit of flawlessness. That is labor that we don’t just do for free but that we pay to do," Hu adds. "The labor, the aesthetic labor that we do on our bodies. South Korean beauty techniques have become so popular, the country is now the world's third largest exporter of cosmetics.īut pursuing beauty ideals have always come at a social, emotional and physical cost. "And then a feminine jawline, which, in Korea, is called the V-line." "The long luxurious hair, it’s the porcelain white skin. Welcome to the South Korean beauty industry. 10-step skincare routines, products made from snail mucus.
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